In 2024, the most popular YouTube creators in India showcase a dynamic blend of content that caters to diverse audience interests. Among the top YouTube creators this year, you’ll find a mix of comedic skits, engaging roasts, and insightful tech reviews.
These popular YouTube creators excel in producing relatable and entertaining videos, impressive music performances, and valuable gadget insights. Their unique styles and innovative content contribute to their widespread appeal and solidify their status as top creators in the Indian YouTube landscape.
The varied content offered by these creators highlights the rich and diverse digital entertainment options available today.
List of Popular YouTub Creators in 2024
- CarryMinati (42.2M subscribers) – Comedy, Gaming, Rapping
- Ajju Bhai (39M subscribers) – Gaming
- Dilraj Singh Rawat (34.7M subscribers) – Experiments, Entertainment
- Amit Bhadana (24.5M subscribers) – Comedy, Entertainment
- Ashish Chanchlani (30.2M subscribers) – Comedy, Entertainment
- Bhuvan Bam (26.4M subscribers) – Comedy, Interviews
- Sandeep Maheshwari (28.5M subscribers) – Motivational & Life Lessons
- Gaurav Chaudhary (23.4M subscribers) – Technical
- Amit Sharma (29.3M subscribers) – Experiments, Entertainment
- Dhruv Rathee (14.5M subscribers) – Awareness and Education
- Nisha Madhulika (13.4M subscribers) – Cooking
- Prajakta Koli (9.4M subscribers) – Comedy, Vlogs
- Mumbiker Nikhil (7.8M subscribers) – Vlogs, Bikes
- Harsh Beniwal (7.6M subscribers) – Comedy, Skits
- Elvish Yadav (7.4M subscribers) – Comedy, Roasting
- Slayy Point (6.9M subscribers) – Comedy, Skits
- Mooroo (6.6M subscribers) – Comedy, Vlogs
- Mythpat (6.4M subscribers) – Gaming, Comedy
- Be Ghent (1.07M subscribers) – Men’s Fashion, Grooming
- Megha (1M subscribers) – Tech, Gadgets
What is YouTube?
YouTube is a free online video sharing platform where users can watch, like, share, comment and upload their own videos. It is accessible worldwide and can be used on PCs, laptops, tablets and mobile phones. YouTube was launched in 2005 by three former PayPal employees – Steve Chen, Chad Hurley and Jawed Karim
Key Facts About YouTube
- YouTube has over 2.7 billion monthly active users as of January 2024
- Users collectively watch over 1 billion hours of video every day on YouTube
- Over 500 hours of content are uploaded to YouTube every minute
- As of 2021, there were approximately 14 billion videos on YouTube in total
- YouTube was purchased by Google in 2006 for $1.65 billion
- YouTube generates revenue from advertisements and paid subscriptions
- YouTube’s annual advertising revenue reached $29.2 billion in 2022
YouTube Services
YouTube Premium
It is a paid subscription service that offers ad-free streaming, access to original content, and background/offline playback. As of 2016, YouTube Premium had 1.5 million subscribers
YouTube Kids
is a separate app developed by YouTube for children, with curated content, parental controls, and age-appropriate filtering. It was first released in 2015 for Android and iOS
YouTube has had a significant social impact, influencing popular culture, internet trends, and creating online celebrities known as “YouTubers”. However, the platform has also faced criticism for issues like misinformation, copyright infringement, privacy violations, and child safety concerns
Top YouTube Trends of 2024
1. YouTube Shorts
2. Live Streaming
Live streaming has seen a surge in popularity, with a 45% increase in daily live streams in the first half of 2020. 58% of live stream viewers reported that watching live videos helped them feel more connected during the pandemic. Live streams cover a wide range of topics beyond just gaming, allowing creators to engage with their audience in real-time.
3. User-Generated Content (UGC)
User-generated content is a powerful way for brands to boost engagement and drive conversions. 92% of consumers trust recommendations from other consumers over branded content. Brands are increasingly leveraging UGC on YouTube by running contests, repurposing fan videos, and encouraging fans to create content featuring their products.
4. How-To and Educational Videos
How-to and educational videos continue to be among the most popular content on YouTube, with 31.3% and 29.8% of users preferring these types of videos respectively. Viewers are looking for valuable information they can learn quickly, so creators should aim to keep videos under 15 minutes, provide a clear structure, and use engaging elements like images and music
5. Challenges and Trends
Challenge videos are a fun and effective way to engage viewers and build a sense of community around a channel. The term “challenge” has maintained a popularity score in the 80s on Google Trends, showing ongoing interest in this type of content. Creators should choose challenges relevant to their audience that align with their brand values.
6. Immersive Shopping
Immersive shopping videos like hauls, shop-with-me experiences, and gift guides have a significant influence on consumer behavior, with 80% of online shoppers seeing a product they planned to buy in a YouTube video. When these videos go viral, it can lead to products selling out. Brands should consider partnering with creators to feature their products in these types of videos.
By staying on top of these emerging trends, popular YouTube creators and brands can create more engaging content, build stronger connections with their audience, and drive better results in 2024 and beyond.
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